Client: ADDIS Housewares
Country: UK
Addis wanted to bring more features to the humble tray. Many people use a tray for their evening dinner. Therefore creative staring point was how can we design the product specifically for this task.
The Smart Tray curves around the user. It has a design feature that can hold a Tablet or Phone. There are also other features such; as a wine glass holder, rubber handles feet and handles, and grip lines to stop the plate slipping.
