Client: AVENT
Country: UK
Sainsbury’s gave us a free hand when designing their own brand new Sink side range. However it had to hit certain price points and hold together a range to encourage buyers to purchase the set of matching products. We got to the target price through careful attention to plastic weight, nesting and pallet utilisation for warehouse and shipping. The range, which we branded LINEA, held together visually through the strong horizontal line styling.
